Cloud Snowboard: Elevate Your Ride.
"The perfect balance of precision and play."
Built Different.
Spec'd Precisely.
Every dimension of the PRIY‑X has been dialled in for riders who demand more from their equipment — whether they're spinning in the park or carving deep lines in the back bowls.
Park in the Morning.
Back Bowls in the Afternoon.
The PRIY‑X is a versatile powerhouse engineered for the rider who refuses to be defined by a single discipline. It is the board you strap on before the lifts open and the one you're still riding when the mountain empties out.
Hit the park in the morning — the True Twin shape and medium flex load effortlessly into presses and pop off kickers. Then point it at the back bowls — the Traditional Camber profile locks into high-speed carves and holds its line through variable snow conditions that would rattle a lesser board.
This is not a compromise board. It is a board built by riders who understand that the best sessions don't stay in one place.
We Aren't Here to
Mass-Produce.
We've been watching the chat, and the detective work trying to guess our factory has been next level. We're keeping the specific BC shop under wraps for now — but it's time to pull back the curtain on exactly what goes into the PRIY‑X.
"We aren't here to mass-produce cheap boards. We are here to build premium, high-performance machines for the Pacific Northwest and beyond."
Every board that leaves our shop is a custom-spec'd build — not a catalogue pull. We work directly with our BC builders to control every layer of the construction. The result is a board that performs like it costs twice the price.
Built for the PNW.
Ready for Anywhere.
The Pacific Northwest demands a board that can handle variable conditions — morning groomers, afternoon slush, unexpected powder stashes, and everything in between. The PRIY‑X was designed with that reality in mind.
When you ride a PRIY‑X, you're riding a board that was built by people who ride the same mountains you do. That's not marketing — that's the foundation of everything we make.
The Full Tech Breakdown.
The PRIY‑X isn't just a graphic. Every component has been hand-selected for performance, durability, and environmental responsibility.